5 BY ALEX
5 by Alex / Brand partnershipsTech. To the point.

Search-led tech reviews

A clear answer.
In five
minutes.

Designed for viewers searching before a purchase. Clear answers and an honest verdict, in five minutes or less.

A new UK-based channel, making English-language tech reviews and working with brands worldwide.

Created and presented by
Alex Caulfield / UK

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Buying questions answered. Viewer time respected.Explore the format

The idea behind the format

A better answer.
Before you buy.

5 by Alex is intentionally built for search: the reviews, comparisons and practical questions people look up when they’re close to a buying decision.

Answer those questions clearly, show the trade-offs and respect their time. The aim is confidence in the next step, whether that means buying or looking elsewhere.

Alex testing a smartphone camera outdoors
Alex’s approach: real-world use as well as tabletop detail.

A useful product storyFive questions

  1. 01The purposeWhat is it for?
  2. 02The experienceHow does it work?
  3. 03The detailsWhat stands out?
  4. 04The trade-offsWhat should I know?
  5. 05The verdictIs it right for me?

A way to shape the story, not a fixed script.

From the channel

Different products.
A focused view.

See the pace, presentation and level of detail in these real 5 by Alex videos.

Selected channel videos illustrate the format. Their inclusion does not claim a paid partnership or campaign result.

Ways to work together

The product.
In the right context.

Every partnership starts with the fit between the product, the question and the viewer.

01 / Dedicated feature

One product.
A proper look.

A focused review built around the questions someone would search before choosing your product. Original footage, hands-on testing and an honest verdict.

  • Product-led story
  • Research and hands-on testing
  • Agreed scope and clear disclosure
Discuss a dedicated feature
02 / Relevant integration

Part of a
useful answer.

A relevant product moment inside a review, comparison or guide. A placement with a reason to be there, agreed around the video’s subject and pace.

  • Relevant editorial context
  • A concise product demonstration
  • Clearly identified partnership
Discuss an integration

Placement, duration, product links, publication timing and fees are agreed around the brief. Advertising reuse and exclusivity are scoped separately.

The experience behind the channel

New launch.
Established craft.

5 by Alex is part of Alex’s wider work in technology content and commissioned production. A selection of that experience:

CHERRYCommissioned product film
AcerWider creative experience
XREALTech It Easy review

Wider work includes direct commissions, channel collaborations and work through partners. These are separate from 5 by Alex sponsorships.

The agreement behind the film

Short format.
Clear principles.

Useful content starts with trust. We keep the expectations clear before the camera turns on.

01

Audience fit first.

The product and story need to suit the channel. Sending a product does not guarantee coverage.

02

An honest view.

Paid partnerships are clearly disclosed. A sponsorship does not buy a positive review or a predetermined opinion.

03

Scope in writing.

Agree deliverables, timing, factual checks, fees and usage rights before production. Advertising rights and exclusivity are separate.

Read our editorial approach

Made to pass around

The useful details.
All together.

The channel, the format, selected films and partnership options. A concise media kit to share with your team.

Download media kitPDF Media kit details

For brands & agencies

What should people
know about your product?

Send the product, the intended audience, your timing and a rough budget. Alex will explore the right fit for 5 by Alex.

We aim to reply within 48 hours.

Discuss a partnershiphello@studiowye.com

Alex Caulfield / Creator & presenter
A Studio Wye channel / UK

Watch the video